Indian foodies attracted to Australian Patagonian toothfish
Australian fishing company based in Hobart long line, now exports Patagonian toothfish to India.
The export agreement represents a first for the Antarctic fishing company. It is also the first time that ultra-premium fish has been supplied to Indian markets from Australian-managed waters.
Sam Freeman, trade and investment commissioner for Austrade in Bengaluru, says the prized toothfish has good prospects in India.
“We believe there is growing potential for premium Australian seafood in Indian markets,” he says.
Sustainable fishing in Antarctic waters
Australian Longline is the only Australian company fishing Patagonian toothfish in Antarctic waters. The Australian Fisheries Management Authority monitors catches to ensure stocks are sustainable.
Mumbai-based Austrade staff have assisted Australian Longline at several stages of its export journey. This included making introductions in India, helping find an importer and following up on payment for the first export order.
Australia is diversifying its seafood exports
Freeman says the groundbreaking sale shows the continued diversification of Australian seafood exports.
“Australia exports about half of its annual fisheries and aquaculture production by value,” he says. “Exporters specialize in high-value products for fast-growing Asian markets.”
Australia exports between $1.4 billion and $1.5 billion worth of fish and aquaculture products each year, according to Data from the Australian Department of Agriculture, Water and the Environment. Much of it is premium seafood. In 2019-20, Australian companies exported $543 million worth of rock lobster.
Austrade helps local fisheries connect with Indian importers
Freeman says Austrade is helping to increase the visibility of Australian seafood products in India. In this case, Austrade has identified several client opportunities. Advisors also worked with TradeStart representatives to get in touch with potential exporters.
“We made presentations and held video conferences between Longline and 3 potential importers in Mumbai,” he says.
The importer is based in Mumbai nice stuff. The company also imports Barramundi fillet and Mulwarra lamb from Australia.
Freeman reports that the food and beverage (F&B) market in India is vibrant, especially for high-end products.
“Austrade South Asia is exploring opportunities for Australian F&B customers,” he says. “We see prospects in several F&B categories. This includes wine, horticulture, dairy and commodities.